•  Visual Communication Design Project · CSUN
•  Roles: Brand Designer, Strategist, Illustrator
• Overview: Earth Buddies is a brand concept I created around something simple but functional. The comfort of a plush toy that soothes the mind. I wanted to explore how design could bring together play, nature, and self care in one experience. Each character is soft and huggable, but also infused with calming natural scents like lavender or mint to help with stress, relaxation, and emotional well being. The idea was to design toys that feel both fun and soothing, something kids can cuddle but adults can lean on too whenever they need a little comfort.